AHCA/NCAL began
a social media advocacy initiative last year and is encouraging all members to
get involved. The effort focuses on
improving the overall image of the post-acute and long term care profession by
sharing positive stories and pushing back on pieces that attempt to tie all
providers to isolated negative events.
AHCA/NCAL
will be sending interested members tips for getting more involved on social
media, best practices for posting content, sample posts, and a roundup of
positive stories about the profession on a regular basis. Individuals who want
to get involved should email socialmedia@ahca.org to get on
the mailing list.
The
campaign also will include a rapid response to stories that are unfairly
negative about the profession or do not accurately portray the reality of
post-acute and long term care. AHCA/NCAL
hopes to build on these successes as the year continues. With thousands of
buildings nationwide who touch the lives of millions of people, there is the
chance to seriously affect the way the profession is viewed and treated by
lawmakers and the media.
